SURA Insurance E-commerce
Panama's first multiproduct digital insurance platform.
Owned the launch and growth of Panama's first multiproduct digital insurance e-commerce platform as Product Owner and Commercial Lead. Not the dev. The person who defined what got built, why, and how it performed commercially. +200% YoY growth, more than $2M in digital sales.
Live platform. Panama's leading multiproduct digital insurance channel.
The problem
SURA needed Panama's first multiproduct digital insurance channel built from scratch. No local playbook existed. My job was to define the product vision, align the dev team around it, and make it grow commercially in a market that had never bought insurance online.
Key features
Tech stack
Architecture
My role: Product Owner + Commercial Lead. I did not write the code. I owned the roadmap, defined what the platform needed to do commercially, coordinated with the dev team, and was accountable for the digital channel results.
Learnings
The hardest part of a product role is not deciding what to build. It is getting a dev team and a corporate structure to move at startup speed. User trust, pricing transparency, and internal change management were the real blockers. Data and a clear commercial argument were the only things that cut through.