Available for projects

I build digital systems
that grow revenue.

From strategy to launch. Landing pages, e-commerce platforms, automations, AI pipelines. Backed by 7+ years driving more than $2M in digital sales.

+200%YoY digital channel growth
·
$2M+More than $2M digital sales
·
400%Sales goal attained (SURA)
·
25+APIs integrated
·
5k+Monthly leads generated
·
50%CPL reduction
·
+200%YoY digital channel growth
·
$2M+More than $2M digital sales
·
400%Sales goal attained (SURA)
·
25+APIs integrated
·
5k+Monthly leads generated
·
50%CPL reduction
·
What I do

Not a developer. Not a marketer. Both.

I bridge the gap between business goals and technical execution so nothing gets lost in translation.

01

Platforms that sell

E-commerce, landing pages, and digital products built to convert. Designed from user intent, not templates.

02

Systems that scale

Automations, AI pipelines, and integrations that multiply your team's output without multiplying headcount.

03

Decisions backed by data

KPI dashboards, analytics setups, and data pipelines that tell you what's actually working.

Brands & teams

Organizations I've built with

Seguros SURA
Astro Asistencias
RM Seguros
Reggi
Birriapp
Excenet Asistencias
Estudio Botánico Castillo
Seguros SURA
Astro Asistencias
RM Seguros
Reggi
Birriapp
Excenet Asistencias
Estudio Botánico Castillo
Work

What I've built

Real projects, real metrics. Each one started with a business problem, not a tech stack.

Screenshot of Full Coverage AI Advisor
Active

Full Coverage AI Advisor

Guidance grounded in RAG, flagship LLMs, and ongoing model evaluation on real quotes.

An AI assisted experience for full coverage auto at Astro Asistencias: recommendations and follow ups anchored to live quote data, with RAG over approved insurer documents when users ask about conditions, exclusions, or endorsements. Recommendations are reasoned with a MECE style frame (mutually exclusive decision dimensions that still cover what matters) so the assistant does not collapse into “always pick the cheapest.” Generation runs on flagship class models from major providers. The system is set up to evaluate those models in production, not only as a single benchmark. What the shopper sees is also stored in our CRM so the team can continue the conversation with full context.

InsurTechAIWeb
How I work

Every project follows the same loop.

I don't just build. I think, ship, measure, and improve. Always in that order.

01

Discover

Understand the business context, user needs, and constraints before writing a single line of code.

02

Define

Prioritize what to build and why. Define what success looks like before we start.

03

Build

Design, code, integrate, and ship with quality and speed. Phases over big bangs.

04

Measure

Track what's working with real metrics. Not vanity metrics but outcomes tied to revenue.

Iterate ↺

Double down on what works, cut what doesn't. Then restart the loop smarter.

Integrations

Tools I've used in production.

Not a list of promises. These are tools I've actually connected in real projects when the context called for it.

Meta Ads
Meta AdsPerformance

Conversion campaigns, audiences, and pixel event tracking

Google Ads
Google AdsPerformance

Report automation, audience targeting, and bid optimization

Google Analytics 4
Google Analytics 4Analytics

User behavior analysis and conversion attribution

Salesforce
SalesforceCRM

Enterprise CRM for pipeline management and sales operations

And many more:

ZapierZapierMakeMakeLangChainLangChainPostHogPostHogMicrosoft ClarityMicrosoft ClarityMailchimpMailchimpWhatsApp APIWhatsApp APIFirebaseFirebaseGoogle MapsGoogle MapsCasheaCasheaSURA APIChubb APIFedpa APIRegional APIJiraJiraNotionNotionCloudflareCloudflareResendResend
Follow the build

I share what I'm building in real time.

AI, e-commerce and growth. Real cases, frameworks, and experiments from Panama.

AI · E-commerce · Growth · Build in public

@josem.crea

TikTok

Recognition

Results that got recognized.

Annual Sales Convention

Seguros SURA

2024Playa del Carmen, Mexico

Recognized for surpassing all KPIs and goals across e-commerce and digital channels.

Annual Sales Convention

Seguros SURA

2021Munich, Germany

Recognized for surpassing all KPIs and goals across e-commerce and digital channels.

Top Monthly Sales

Seguros SURA

2023Panama

Consistently recognized as top-performing unit with the highest goal achievement rate, multiple times in 2023.

Certifications

Let's talk

Have a project in mind?

Book a free 15-min discovery call. I'll ask the right questions and you'll leave with clarity on what to build and why.

Want to know more first? About me

joseluis2000300@gmail.com · Panama City, Panama